I’m Emma, founder of Order of Outcasts, designer of every piece you see here, and the loud, eyeliner-smudged goth girl who spent her teen years in black boots, band tees, and the company of the misunderstood.

I wasn’t quiet. I wasn’t invisible. I was the one standing tall at the front of the crowd, wearing my favourite lyrics like armour and holding space for the friends who didn’t yet know how strong they were. That’s what I’ve always done, and it’s what I’m doing now with this brand.

Order of Outcasts isn’t about looking cool or referencing bands. It’s about raising a flag for the ones who feel deeply and care fiercely. It’s about building something real — a place where your clothes say what your heart’s been screaming. Every design I create starts with a lyric that stuck, a feeling that never left, or a story someone out there needs to feel seen in.

This isn’t a business for me. It’s a mission. A movement. A way to take everything I lived and loved growing up in the scene and turn it into something that gives back, builds up, and makes space for the next generation of outcasts to feel loud in their own skin.

And while I’m the one behind the pen (and the late-night packing slips) right now, this isn’t a solo project. Order of Outcasts is growing. The circle’s getting wider. As more people join the mission — whether they’re helping with design, collabs, or just carrying the torch — you’ll meet them here too.

But one thing will never change. This brand will always be about community over clout. Expression over ego. And making something that means something.

If you’ve ever walked into a venue and felt like you finally belonged, you’re already part of the Order.

Welcome in.

Let’s make noise.